The initiative by Instituto Recomeçar promotes actions to establish the self-esteem and confidence of women who have undergone mastectomy and is supported by companies such as Lotus, which made donations of external prostheses and bras.
October 2023. Aware of the importance of supporting initiatives with a positive social impact, Lotus announces its commitment to the Pink October movement, which raises awareness among women of all ages about health care and breast cancer prevention. The company donated 98 external breast prostheses and 98 bras to Instituto Recomeçar, the Association of Mastectomized Women of Brasília.
These items will contribute to the organization’s mission, which, through the “Donation of Self-Esteem” project, works to restore the self-esteem, femininity, and confidence of women who have undergone breast mutilation during cancer treatment.
Created in 2014, the project has already helped over a thousand women and relies on its partners for continued support in the federal capital.
“The partnership with Lotus is fundamental to keeping the project alive. For us, it is very important to have companies committed to the social cause, sensitive to the issue, and allied in providing support and empowerment to women who have suffered from breast cancer,” says Joana Jeker, founder and president of Instituto Recomeçar.
Jeker is one of the confirmed guests at the special edition of Lotus Talks for Pink October, held on the 20th, a conversation with the construction company’s employees. “At this meeting, we share stories of overcoming, talk about the importance of early diagnosis, and expand the support network. It is important to talk to men as well, who are husbands, fathers, and capable of bringing this topic into their homes,” she adds.
Ruy Hernandez, partner at Lotus, notes that the initiative is essential for a close and continuous relationship with society. “ESG is in our DNA, and caring for people—each of our employees and the society in which we operate—is a priority. We understand that quality of life and well-being are fundamental to happiness, and that is why we seek to ally ourselves with Instituto Recomeçar to endorse the beautiful work of support and empowerment for women,” he concludes.
