Lotus invited illustrator Arielle Martins from Brasília to transform the hoarding of one of its projects into a powerful visual narrative. Arielle created an impressive mural that not only draws attention due to its size, but also due to the length of time it will remain on public view. In her creation, Arielle celebrates the diversity, rich culture and unique design of Brasília, in addition to extolling the beauty of our cerrado. At Lotus, we see our hoardings not just as a simple boundary for the construction site, but as an opportunity to express creativity and value what is ours. We believe that art should be a common good, accessible to all and capable of inspiring the city. By transforming these spaces into open-air exhibitions, we invite the community to experience local culture in an innovative way, creating a dialogue between art, urbanism and collective identity. Each work reminds us that creativity can flourish anywhere, transforming everyday life into an enriching experience.
