In Brazil, Women’s Equality Day, celebrated on August 26, marks the historic achievement of women’s right to vote in 1932 and symbolizes the ongoing struggle for equity across all spheres of society. However, despite significant progress, challenges remain: according to IBGE, the wage gap between men and women exceeds 20%, and women hold less than 40% of leadership positions.
Even as a young company, with only eight years of operation, Lotus already stands out for having nearly 13% of women in its workforce — a remarkable percentage considering the reality of the Brazilian construction industry. According to the Brazilian Chamber of Construction Industry (CBIC), women represent just 2.5% of the sector’s workforce. In the Midwest region, this participation rises to 5.6%. Within this context, Lotus’s percentage is highly significant, showing that the company truly puts into practice initiatives that foster gender equity.
Since its founding in 2018, Lotus has valued women’s participation across all areas, something deeply integrated into the company’s daily life. Respect and recognition of women’s talent are part of its organizational culture, happening organically and naturally, without the need for specific programs to drive inclusion.
“For Lotus, valuing women means recognizing talent, creating opportunities for professional growth, and building together an environment where everyone feels respected. This commitment is reflected in more female voices in leadership positions as well as in operations,” explains Ruy Hernandez, CO-CEO of Lotus.
Today, women are present in all areas of the company: working as construction site workers, engineers, architects, in customer service, finance, sales, and human resources.
One highlight is the story of Bruna Goes, who started as an intern and became coordinator of Lotus Prime — a project that recently received international recognition after being sold to the European Union. Similarly, Havana Tassia also began as an intern and now works as Sustainability Coordinator.
Another remarkable example is Thamires Morais, who advanced from receptionist to Marketing Coordinator, now leading major campaigns and strategies that strengthen Lotus’s visibility. Gabriela Viana, in turn, rose from portfolio assistant to Director, managing teams and major negotiations. Meanwhile, Lídia Cunha, who also began as an intern, now serves as Sustainability Manager.
Each of these women makes decisive contributions to Lotus’s results, bringing sensitivity, commitment, expertise, and high operational quality to every achievement. “At Lotus, women don’t just take part — they build, lead, and transform,” emphasizes Luiz Felipe Hernandez, CO-CEO of Lotus.
On Women’s Equality Day, Lotus highlights that this date goes beyond celebration. It represents a reaffirmation of the company’s ongoing commitment to diversity, equal opportunities, and creating an environment where every professional can fully develop their potential. It is also a call for companies, leaders, and society to recognize and strengthen women’s leadership every day. After all, equality is not a privilege — it is a right, and it must be lived as reality.
