Last weekend, Brasília hosted its stage of the Match Point Cup, the tennis circuit run by EQI Asset, and Lotus was there as a sponsor.
At Clube do Exército, athletes and amateurs gathered around a sport that demands precision, discipline and a cool head, the same values that guide how Lotus builds the city. Between matches, the atmosphere was one of connection: people of all ages, a lively crowd in the stands, and the ease of those who come to play and enjoy the day.
One of the highlights was the Lotus photo totem, which printed pictures of participants on the spot. Each print became a keepsake of a day well spent, and the brand’s space turned into a place to pause, talk and smile.
For Lotus, supporting sport is a conviction. Sport brings people together, builds character and creates community, which is why the company seeks to be present in initiatives that give it room to grow. The Match Point Cup is a fine example: EQI Asset combines competition and camaraderie in a format that celebrates tennis and those who play it, and Lotus is proud to be alongside them in the game.
Taking part in the Match Point Cup reinforces a commitment that goes beyond buildings: investing in experiences that make Brasília a more vibrant, healthier and more connected city.
